For us, responsibility is much more than just words; it requires concrete actions every day. We see fashion with new eyes. We say 'no' to seasonal thinking and overproduction, and basically 'no' to sales as well. We say 'yes' to beautiful, timeless products and materials that are kind to the environment. We want to act as an example in the clothing industry, it is a matter of the heart for us. A beautiful everyday life belongs to everyone. Finland needs entrepreneurship, and families need work and livelihood. These are the prerequisites for the existence of VIMMA.
VALUES
All of Vimma's activities are guided by responsibility, honesty, and transparency. We exist for our customers. Successful customer experience and adding value to the prevailing market is a matter of the heart for us. In products, the most important thing for us is the message that they carry. We make quality products so people need fewer things. Our core values include making decisions that take into consideration us, others, and the environment. Domesticity is an important value for us. We favor Finnish designers and co-operate with domestic subcontractors, for example in measurement and pattern making. It is important for us to produce everything nearby.