VIMMA - Finnish design and fashion - The way of living and thinking

VIMMA wants to be a pioneer of Finnish fashion. Responsibility and recognition as a sustainable fashion brand has been evident since the brand was founded, and this work continues, - as goal-oriented and ambitious. 
Meille tärkeintä on tuotteen sanoma. Valmistamme design -tuotteita, jotta ihmiset tarvitsisivat vähemmän tavaroita – maailmassa, mihin ei tarvisi tuottaa enää yhtään mitään lisää. 

Vimma is not only design products but also unforgettable stories, inspiring people and a lot of experience. Vimma is a long-term dream that has been waiting for the right moment, the right people and pieces to complete each other. There is no need to produce any more stuff in this world. The importance for us is the message of the product. We produce design-products, so that people would need less goods.



In Vimma, everyday life and celebration go hand in hand. Design clothes can be worn as well at home, at work as with small living at parties. Unisex designs and one-size-fits-all products have been an ambitious goal to zoning products so that they dress beautifully in all people of different sizes and models. With this, we have aimed at production efficiency and easy recycling of the used product from one customer to another. In children’s products, the models grow with the child from dresses to tunics and oversize shirts to shirts, without forgetting comfort and longevity. Vimma challenges the old and is passionately looking for the new. We are guided by intuition, not fashion.

Vimma's products are manufactured either in Finland or nearby in Estonia. In our products, we mainly use natural materials that come from Finland as well from the Baltic region. The collections are increasingly enriched by recycled materials from a Finnish textile wholesaler. This way the materials will get an opportunity for a new life.

We have a three-hour rule with the production. Meaning, the distance to the factory gate from your own backyard may not be more than three hours. Experience shows, when we know the factory seamstresses by their first name, things get done and both parties will put themselves in 110 percent. Monthly, we visit the carefully selected factories to ensure that the quality and production of Vimma products are at the level we want. At the same time, we make sure that the working conditions in the factories are in line with Vimma's values. All our actions are guided by openness and transparency.