We want to take one step at a time contributing to the fact that future generations also have the opportunity to live a quality life on our planet. In the future, we will try to analyze the production quantities even more precisely, so that we know how to manufacture exactly the products for which there is definitely a demand. VIMMA doesn't have seasonal thinking, but VIMMA's collection has products that are constantly being developed to be better based on customer feedback. Our goal is for our selection to include products that travel seamlessly from the factory to the consumer. We don't want to produce any surplus. In order to make a beautiful everyday life available to everyone, we strive to manufacture products for real demand at prices where consumers can buy them without discounts.




VIMMA does not own any factories, so our carbon footprint regarding those is minimal. Our own carbon footprint is related to purchased energy and the heating method of our business premises. 
The electricity in our business comes from Helen Oy in Helsinki, and according to the electricity contract, we use electricity produced from 100% renewable energy sources. VIMMA store's electricity is therefore produced entirely by wind power. In addition, our electricity consumption has halved after VIMMA moved to new premises in the fall of 2021 compared to the electricity consumption of the former 300 m2 warehouse. 
We also aim to be carbon neutral by 2025. We want to find efficient and effective ways to monitor the emissions caused by our operations, learn to detect shortcomings in our operations and understand more broadly our environmental responsibility throughout our operations. 


Our goal is that every VIMMA garment finds a happy owner. We also donate products to people who are in need of help. We recommend our customers to recycle used clothes and we cooperate with Emmy, an online store that sells used branded clothes, bags and accessories. Our customers can send old or small VIMMA clothes to Emmy free of postage, and as a reward we will give them a bonus that can be used when shopping in VIMMA's online store. 

In local second-hand stores and Facebook recycling groups, VIMMA clothes move quickly, and their resale value remains good, because the products are of high quality and the manufacturing batches are small. Our collections always include clothes of one size, which makes it easier to sell and recycle used products from one consumer to another. 



VIMMA does not have its own clothing lending service, but new clothing lending companies have sprung up all over Finland that act as VIMMA's retail customers and thus serve our customers who want to borrow VIMMA clothing instead of buying it. 



We manufacture VIMMA products locally in Finland and the Baltic countries, so the use of harmful chemicals is excluded by law. We research the origins of fabric production and the manufacturing processes of each type of fabric even better, so that we can ensure the safety of all the materials we use for the environment and people.


As a logistics partner in Finland, we use Posti's environmentally friendly services. In Tallinn, our products are transported by local transport operators who have excellent local knowledge and with whom we have been cooperating for a long time. Our products do not travel by air, but transport from, for example, Tallinn to Finland is arranged by sea and road. We try to minimize the need for logistics by ensuring that our product descriptions in the online store are accurate so that customers get what they ordered. This is how we try to avoid transporting the same product back and forth.


In all of Vimma's logistics, there has been a policy from the very beginning that plastic is not used at all at any stage of the production chain. We don't want to burden the environment by making bags intended for individual packaging, which would be used in products leaving the factory for us or from us to customers, or for storage. Producing the products in local production has made this approach possible, as there is no need for long transport journeys caused by the risk of mould. Only the fabric packs are protected with plastic for truck transport, so that there is no waste from stained fabrics. When we send products from the warehouse to our customers, we pack those products in paper bags made entirely of recycled paper. From production, the products come to us in cardboard boxes, inside which the products are tied together with weaves made from fabric surplus, and there are only spacers between the different products.

Emissions from the procurement of goods and services are constantly analyzed and we take corrective measures for things that we can influence ourselves. 



We utilize the cutting waste generated in production by making it into various accessories. We are notified of any surplus from the factory and a purpose is always agreed upon. Very little production waste is generated from our production process.

Cardboard is the main waste from our own operations, which we strive to reuse as far as possible, for example by sending products to our retailers in intact recycled cardboard boxes. We deliver non-reusable cardboard for cardboard recycling.