For us sustainability is more than just words – it requires concrete actions every day. We see fashion with new eyes – we say ´no´ to season thinking and overproduction as well as in principle, we say ´no´ for discount sales. We say ´yes´ to beautiful, timeless products and materials that are gentle to the environment. We want to be the example in the clothing industry, it’s the matter of heart for us. Everyday we carefully think, what do we produce to the world, where nothing needs to be produced anymore. Beautiful everyday life belongs to everyone. Finland needs entrepreneurship and families need work and livelihood. These are the preconditions for Vimma to exist.
SUSTAINABILITY COMMITMENTS FOR 2020-2022
1. Täsmällinen tuotanto: We produce nearby, only timeless, sustainable and high quality. We analyse and specify the production quantities, so that we are able to produce to the actual demand at the right time.
2. Aikaa kestävät materiaalitDigitally printed cotton fabrics (tricot, jersey and woven cotton) will be mainly replaced in 2021 by high quality, timeless jacquard fabrics produced by small family business in France, recycled materials and materials made out of domestic textile wholesale surplus materials (deadstock).
3. Transparent supplychain:We keep our customers up to date and share the production processes even more for transparency.
4. Tuotteiden elinkaaren pidentäminenAlready in the design phase we consider the afterlife of the product with carefully designed one size- models that fit beautifully to different body sizes and shapes. Therefore the garment is also more recyclable from one consumer to another. Our desire is that the same garment fits to celebration as well as everyday life. This extends the life cycle of the product and increase the number of times that the garment is being worn. We pay special attention on the quality and finishing of the products.
5. Asiakkaan luottamuksen vahvistaminen ja avoin viestintäWe improve the communication of environmental responsibility and raising awareness for our customer. Through examples open up the cost structure of the products.
6. Environmental impacts:We will map out the environmental impact of our own actions and based on this create a plan to reduce emissions from our own actions.
Vimman kaikkea toimintaa ohjaa vastuullisuus, rehellisyys ja läpinäkyvyys. Olemme olemassa asiakkaitamme varten. Onnistunut asiakaskokemus sekä lisäarvon tuottaminen vallitsevaan markkinaan on meille sydämen asia. Tuotteissa meille tärkeintä on sen sanoma. Valmistamme design-tuotteita, jotta ihmiset tarvitsisivat vähemmän tavaroita. Perusarvoihimme kuuluu tehdä hyvän maun mukaisia päätöksiä, joissa ajatellaan niin itseä, lähimmäisiä kuin ympäristöäkin. Olemme olemassa asiakkaitamme varten, heidän tarpeitansa ja toiveitansa kuunnellen. Kotimaisuus on meille tärkeä arvo. Suosimme suomalaisia suunnittelijoita ja teemme yhteistyötä kotimaisten alihankkijoiden kanssa muun muassa kaavoituksen ja mitoituksen osalta. Meille on tärkeää tuottaa kaikki lähellä.
Already from the beginning the starting point for Vimma´s designs have been the ambitious goal to make all the models and patterns so functional that we can only produce products of one size. So that they flatter users from at least three different size ranges (S-L) and are suitable for different body shapes without forgetting the plus size users. With this we aim for efficient production, speed and that selling a used product and recycling from one user to another would be as easy as possible. As part of Vimma´s ecological thinking the products are designed to suit to many different occasions; The silk caftan can be worn after sauna but can also be the perfect choice as a uniform or with little touch up a go-to garment for celebrations. Already in the designing phase we carefully think of the message we want to send through our product. We only produce products that has a story. The well-known examples like this are Don´t forget to play and Be kind take care. By choosing a Vimma product the customer has the opportunity to communicate their own values through our products.
The goal of 2021 is to drastically reduce own, digitally printed cotton production and replace it with high quality Jacquard fabrics from little family business from France, recycled materials as well as with recycled materials from domestic textile wholesale surplus materials (deadstock). Meaning the fabrics are made out of existing materials that for some reason have not ended up in use. The limited collections made out of Deadstock-surplus materials will save energy, nature and resources as they are made out of existing materials. The durability and quality of these materials are still so good that they can be safely used to make products for today’s needs, and we get to give existing materials a new life in the form of a product.
Currently, these treasures have replaced 20% of our need for new cotton production, which has currently been our response to a business strategy to reduce the use of materials. In addition, when designing clothes, we are constantly considering that they will suit to as many occasions as possible. This also reduces material consumption, as there is no need to produce many different models when one product can be used both in everyday life and at a celebration. The materials of the textile wholesaler all come from Europe.
We have used viscose for descending dresses, but our goal is to look for a more ecological but equally beautiful descending material to replace it. We will continue to study different material alternatives, trace their origin, map the environmental impact of production processes and find out the working conditions of the manufacturing plants. Each material has its pros and cons in relation to the desired use and the load on the environment, so finding the best possible material requires a lot of research and testing.
We test all the materials ourselves by doing wash and wear tests on them, so that we can find out e.g. shrinkage of materials, colourfastness for washing, pilling resistance and tear strengths. We want to use only high-quality materials in production, so that the life cycle of the products is also as long as possible in terms of materials. We are also very interested in new ecological materials, but we have not yet found solutions for our own production. We are looking for new partners who would be able to process and produce new pulp or bio-based fiber fabrics for our needs. If you have up-to-date information, you can give a hint to us here.
It is estimated that about one third of the carbon dioxide emissions during the life cycle of textile products are caused when the product is at the end user, as a lot of energy is needed for maintenance (Tekstiili ja muoti ry, 2016: 35). Therefore, unnecessary washing should be avoided if the product can be refreshed, for example by ventilation, or the stain can be removed by local washing. We recommend washing Vimma products only when they are dirty and by following product-specific care instructions to ensure that the products remain good as long as possible. Doing so the life of the product can be extended, which is also an effective way to reduce its environmental footprint. In case of problems, our customer service is happy to give an advice.
Our subcontractors strive to make the most effective cutting plans possible with the available means, and the resulting cutting waste is currently reused by making e.g. beanies out of it. We agreed with our subcontractors on the re-use of all cutting waste from production, so little cutting waste is generated in our operations.
The manufacture of products as local production in Tallinn, Tuusula and Tampere already guarantees product safety through legislations. The fabrics come are from Europe, so their manufacturing process and factory working conditions are also bound by EU regulations and laws.
Vimma's goal is to produce everything nearby. We have set a so-called three-hour-rule, meaning that maximum of three hours can be spent travelling from the factory to the office. This limits a lot of partners, but fortunately we have found partners nearby and all production facilities are located max of an hour from the centre of Tallinn. Vimma's clothes are cut and assembled in Estonia and Finland, which means that the employee's rights and environmental legislations are on point.
The French family-owned company makes skilful Jacquard fabrics with a color scheme and pattern that are in time but timeless. The factory has received a REACH-certificate and is currently applying for an OEKO-tex-certificate, so no banned or dangerous substances or chemicals are used in their operations.
Suurin osa tuotantoon käytetystä puuvillasta digipainetaan Liettuassa, toiseksi eniten Saksassa ja metalliprintit puolestaan Pälkäneellä. Prosessien avaaminen ja läpinäkyväksi tekeminen mahdollistaa meille luottamuksen tehtaisiin. Väriaineiden käyttö on käyty läpi tehtaiden kanssa, ja voimme näin luottaa myös kankaanpaino- ja värjäystehtaiden sertifikaatteihin.
Almost half of Vimma's fabrics in 2021 will be ordered from a French family business producing skilled Jacquard-fabrics. The plant has received a REACH-certificate and is currently also applying for an OEKO-certificate, so no banned or dangerous substances or chemicals are used in their operations.
Smaller fabric quantities: e.g. viscose fabrics and thin cotton fabrics.
Smaller fabric quantities: bamboo viscose, in addition to which black monochrome fabrics such as cashmere-blend and inelastic, thick jersey.
Smaller fabric quantities: monochrome jersey fabrics and ribbings.
Smaller fabric deliveries: recycled and surplus fabrics, as well as most special fabrics such as Sorona. The fabrics come from textile wholesalers within Europe, and our goal is to obtain even more detailed information about the origin of these materials, the method of manufacture and the conditions in the factories.
Printing of metal print fabrics, the base fabrics we supply to the factory ourselves. The electricity used by the factory is 100% renewable energy. The production does not use plastisol inks containing PVC or plasticizers, but only water-based inks. Inks are removed from the weight chart as accurately as possible before washing, to keep the load in the wastewater as low as possible. The process water is treated in a treatment plant with a good biological purification process. Solid waste is sorted to reduce the proportion of landfill waste.
Factory 1. Tallinn, Estonia
The manufactured products: woven fabrics such as dresses, skirts, trousers and products made of tricot and elastic jersey, such as leggings, t-shirts and tunics.
Due to seven years of cooperation, we have been able to employ the factory so well that it has been able to focus its production mainly on Vimma products and become the main producer of our products.
Factory 2. Tallinn, Estonia
Products made of woven fabrics such as, dresses, skirts, trousers and overalls.
Factory 3. Tallinnm Estonia
Products made from tricot and elastic jersey, such as leggings, t-shirts, tops, bodysuits and tunics made of tricot.
Factory 4. Tallinn, Estonia
Factory 5. Tallinn, Estonia
Factory 6. Tallinn, Estonia
Woven and printed fabric fabrics:
some of the size labels, care instructions and labels added to products.
Factory 7. Tampere, Finland
From the beginning, since 1945, the production of Sidoste has been located in Tampere. Product development and innovation have enabled the company to take environmental and social responsibility with pride.
Factory 8. Tuusula, Finland
Kutomo Holopainen Oy is a high-quality knitwear company operating in Tuusula. All knitwear is 100% domestic quality work.
We always start the collaboration with factories by visiting before signing contracts. We closely communicate the strict values of Vimma with the management and start cooperation only if we share the same values. When finding a suitable factory, we value long-term cooperative relationships. We visit factories regularly, even monthly, to get clear overview of the production processes and to connect with employees. Through these visits we are able to see where the products are actually produced and in what conditions the employees are doing their work. We value close collaboration and we communicate with the factory management almost daily.
We believe, that the greatest success is the opportunity to act according to our own values. In principle, Vimma never compromises on the prices offered by the factory, so the factory does not have to compromise on the safety, salaries and working hours of their own employees. Instead competing with prices, we prefer to pay for it that factory workers will be treated well at their workplace.
The environmental impact of our operations
Step by step we want to be part in ensuring that the future generations will also have the opportunity to live life with good quality on our planet. In the future, we will analyse production volumes even more so that we can produce exactly the products for which there is certainly a demand. Vimma does not have seasonal thinking, but Vimma's collection includes products that are constantly being developed only for the better based on customer feedback. Our goal is to have only the products in our range that circulate from the factory to the consumer as quickly as possible and so that we do not produce any surplus. We strive to produce products for real demand - at prices at which consumers can buy them without discounts, so that a beautiful everyday life is available to everyone.
Product price structure
Vimman ALE-osiossa verkkokaupassa myydään mallistojen yksittäiskappaleita, kuvauksissa olleita, II-laatuisia ja palautuksina tulleita tuotteita. Lahjoitamme Outlet-tuotteita myös ihmisille, jotka ovat avun tarpeessa. Tavoitteenamme on, että jokainen Vimma-vaate löytää onnellisen käyttäjän. Vimma suosittelee kierrättämään käytettyjä vaatteita ja tekee Emmyn, an online store that sells used branded clothes, bags and accessories. Vimma's customers can send old and small Vimma clothes to Emmy free of postage. As a reward Vimma will refund them with a bonus, which can be used when shopping in Vimma's online store.
In addition, from time to time Flea Market operations have been organized at Vimma´s Warehouse, where both Vimma's staff and customers have the opportunity to sell their used Vimma products. In local second-hand stores and Facebook's regional recycling groups, Vimma clothing moves quickly and will retain its resale value, as the products are high quality and the production batches are small making the products unique pieces. Most of Vimma's products are one-size-fits-all, which makes it easy to sell and recycle a used product from one consumer to another.
Product lending service
Vimma do not have its own clothing lending service, but new clothing lending companies have sprung up all over Finland, which are Vimma's retail customers and thus serve our customers who want to borrow Vimma clothing instead of buying it.
Currently the sale of women's and unisex products is the core of our business. Therefore importance is to find out whether there is a need for repairing service. So far, however, we have rarely come across broken Vimma garment, as the dimensions are loosely fitted and the materials have been chosen extremely careful. Occasionally, we have repaired or modified the products either ourselves or by purchasing the service from sewing shops nearby. If you feel that you are in need of a repair service for your Vimma products, let us know here.
Vimma has also designed custom-made products for Independence Day Receptions and film festivals, among other things. These products have been sewn by both our trainees and seamstresses at Helsinki's nearby sewing shops.
The factories that manufacture Vimma's products are located nearby and therefore the use of harmful chemicals is already regulated by law. We research and assess the origins of the fabric production and the manufacturing processes for each fabric type. This way we can ensure the safety of our materials for the environment and people.
We use Posti as our logistic partner in Finland as we support Posti's environmentally friendly services. In Tallinn, our products are transported by local operators in the transport industry, who have excellent local knowledge and with whom we have been collaborating for a long time. Our products are never transported by air, for example from Tallinn to Finland, transport is arranged by sea and road. By providing accurate product descriptions we minimize the need for logistics and make sure the customer gets what was desired. This avoids transporting the same product back and forth. By selecting our partners based on a three-hour-rule principle, we ensure that products do not have to be transported for long distances.
From the beginning already, in all of Vimma's logistics, there has been a policy that no plastic is used at all at any stage of the supply chain. We do not want to burden the environment by producing bags for individual packaging that would only be used in storage or products that leave from the factory to us or from us to our customers. By producing our products locally we have made this possible, no long transport journeys with the risk of mold are required. Only the fabric packs are protected with plastic for truck transport to prevent losses from stained fabrics. When sending products from stock to our customers, we pack them in cardboard boxes or bags. From production, the products come to us in cardboard boxes, where the products are tied together with wefts made out of fabric surplus and there are only intermediate cardboards between the different products.
We utilize the generated cutting waste in our production by making e.g. hats out of it. We are informed by the factory of the possible surplus and based on that the further use is always agreed upon. Therefore little production waste is generated from our production.
Cardboard is the main waste from our own operations, which we strive to reuse as far as possible, for example by sending products to our retailers in intact recycled cardboard boxes. We deliver non-reusable cardboard for cardboard collection.
Vimma's responsibility promise for the beginning of 2021 is to improve responsibility communication and to map out the environmental impacts of our actions. Based on this create a plan to reduce the environmental impact and carbon footprint.
Vimma's personnel policy is guided by th golden rules of Vimma. We respect and appreciate each other. At Vimma, every person is valuable and every employee has their own role and place. The people of Vimma are like one big family who shares the common goals. One important mission of our company is to provide the experience of success for each of our employees. Our personnel policy is guided by openness and honesty. We talk about things directly and strive to maintain a good team spirit in all our activities. We are regularly having development discussions with employees and we strive to develop our operations. Vimma has five permanent employees, part-time emergency assistants and summer employees.
STORE AND CUSTOMERS
Currently we serve our customers through our online store, warehouse store and our retailers. It is important for us to meet our customers, hear their thoughts, see pictures of our products on our customers and get immediate customer feedback to improve our products and operations. This is why we highly value feedback and images from our customers. That’s why we appreciate every image you share with us on social media #vimmacompany.
Global Organic Textile Standard. Ecology & social responsibility, 2016. Global Standard gGmbH. https://www.global-standard.org/the-standard/general-description.html
Kutomo Holopainen Oy. http://kutomoholopainen.fi
OEKO-TEX®. Inpsiring confidence. 2020. OEKO-TEX Service GmbH. https://www.oeko-tex.com/en/apply-here
Suomen tekstiili ja muoti ry. 2016. Vastuullisuuskäsikirja. Grano: Vantaa. https://s3-eu-west-1.amazonaws.com/stjm/test/stjm_vastuullisuuskasikirja.pdf